Tuesday, July 30, 2013

First Drive: 2014 Toyota Tundra

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Raising A White Flag To The Competition

2014 Toyota Tundra

We all benefit from highly competitive battles. In the automotive sector, few campaigns are so closely fought as the decades-long struggle for supremacy in the fullsize half-ton pickup truck segment. The Ford F-150 has dominated for ages, but Chevrolet, Ram and GMC have been closing the gap with freshly redesigned trucks that are rocking the industry.

Today's half-ton trucks are better than they've ever been, and we have fierce competition to thank for that.

But where does the segment leave a truck from an automaker that has chosen to no longer fight and deliver its best product? What kind of vehicle comes from a company that has relinquished any desire to strive for the top of the class - one who is now content offering nothing more than minor updates and mediocrity in an aim to placate brand loyalists?

Such a calculated underachiever would look a lot like the 2014 Toyota Tundra.

Continue reading 2014 Toyota Tundra

2014 Toyota Tundra originally appeared on Autoblog on Tue, 30 Jul 2013 11:57:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2013/07/30/2014-toyota-tundra-review-first-drive/

Nick Heidfeld Theo Helfrich Mack Hellings Brian Henton

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