Report: Renault's planned luxury sub-brand gets reconsidered

Filed under: Europe, Marketing/Advertising, Renault, Luxury

Renault believes there's enough Alpine love to restart that brand with its own model almost immediately. The launch of the Initiale Paris luxury brand it's been mulling, on the other hand, will be more restrained: a report in Autocar says that instead of launching with a first model based on the Mercedes E-Class architecture, Renault is going to introduce an Initiale Paris trim line on the new Clio and Espace. More accurately, that should be 're-introduce and aggressively market,' since Renault has used an Initiale Paris trim over the years since it introduced the concept car (pictured) in 1995, even as recently as the current-generation Laguna Coupe.

Other models will be added after the Clio and Espace, and when Renault can assess what kind of future the trim has, it will decide on the launch of a subsidiary brand. Company CEO Carlos Tavares said we shouldn't hang around waiting for a decision, though, declaring that establishing such a brand - if it even comes to that - "will be a job for at least my successor to worry about, not me."

Renault's planned luxury sub-brand gets reconsidered originally appeared on Autoblog on Fri, 29 Mar 2013 08:44:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2013/03/29/renaults-planned-luxury-sub-brand-gets-reconsidered/

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