MOORESVILLE, N.C. (May 22, 2013) – Bicycle© Brand, America’s Favorite Playing Cards, announced today a two-race partnership with Landon Cassill and Circle Sport as a primary sponsor beginning with this weekend’s Coca-Cola 600 race event under the lights at Charlotte Motor Speedway. The iconic brand will also serve as the primary of the No. 33 Bicycle NASCAR Playing Cards Chevrolet SS at next weekend’s FedEx 400 at Dover International Speedway.
In a tribute to the Memorial Day holiday, the No. 33 Chevrolet will proudly display the nation’s colors incorporated into the Bicycle® Playing Cards’ paint scheme showcasing the recently launched NASCAR Playing Cards. The officially licensed NASCAR playing cards feature either NASCAR cars or drivers with authentic sponsor logos.
Sr. VP of Marketing at The United States Playing Card Company Roy Gifford said, “We’re excited about our sponsorship with the No. 33 Chevrolet and the launch of our NASCAR Playing Cards.” You can find the cards at www.shopbicyclecards.com.
“To have the Bicycle Brand on the car at Charlotte, in the backyard of the majority of the NASCAR teams, is exciting,” said Cassill, who finished a season’s-best 22nd at Talladega Superspeedway. “You always want to have a good run in front of the home crowd, and the red-white-and-blue scheme featuring NASCAR Playing Cards looks great. I’m looking forward to helping promote the Bicycle Brand’s line of NASCAR Playing Cards at Charlotte and Dover as we continue to prove Circle Sport is a valuable marketing partner to sponsors.”
The NASCAR Sprint Cup Series Coca-Cola 600 will be broadcast live on FOX from Charlotte Motor Speedway on Sunday, May 26 with the pre-race coverage beginning at 5:30 p.m. EDT.
Additional information is available at: www.Circle-Sport.com, find us on Facebook at www.Facebook.com/CircleSport and follow the team on Twitter @JoeFalk33.
About The United States Playing Card Company
The United States Playing Card Company is the leader in the production and distribution of premier brands of playing cards, including BEE®, BICYCLE®, AVIATOR®, HOYLE®, KEM® and CONGRESS® playing cards. BICYCLE® has been the bestselling playing card brand in the world for more than 125 years. Founded in 1867, the company manufactures, markets and distributes traditional playing cards, card games, children’s card games, and card accessories. BEE®, BICYCLE®, AVIATOR® and HOYLE® are registered trademarks of The United States Playing Card Company. For more information, visit http://www.usplayingcard.com.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #383 on the Fortune 500 and has over 25,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.
Source: Circle Sport, LLC.
The article Bicycle® Brand Playing Cards Teams with Circle Sport and Landon Cassill is from Catchfence.
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